This social video campaign was designed to raise awareness of AT&T’s Wi-Fi and Data Patterns products among business owners in the Retail, Banking and Quick-Service Restaurant industries. Multiple unique videos were created for each audience segment, and the campaign was micro-targeted by segment across various social platforms. We used handcrafted paper figurines and objects to give the campaign a native social feel, as opposed to the highly produced broadcast spots that we’re used to seeing from AT&T.
