When storytelling goes here you know your brand should too. For this campaign we were asked to show that videos on Meta just don’t tell stories but also drives real business results for brands.
For this project I created a design system that was built out of shapes that are synonymous with watching videos on Meta. All the shapes used looked like stop buttons, pause buttons, play buttons, post ratios (1:1, 9:16, 4:5) etc and when combined together they created a strong unique look that was instantly ownable for Meta.
We also wanted to create a strong logo that was always changing and just as unique as our videos on our platform.
Our global campaigns social videos were created using people that have interesting stories to tell on our platform and create great result for brands wanting to advertise around them.
GLOBAL CAMPAIGN SOCIAL VIDEOS :15
PROMOTIONAL VIDEO
OOH
