Central to the Artist edition campaign was the idea that at Kohler, we never allow ourselves to be limited in our thinking. This ethos is what enables us to constantly push the boundaries of design, innovation, and craftmanship. And it’s what sets their company, and their products, apart from the competition.
To reinforce this idea as we launched the Artist edition campaign in the digital realm, we encourage people to experience our way of thinking big, bold and without limitations. And we showed them that anything they can think of, we can respond to. The design needed to be something that made the brand really stick out and create an emotion.
